South Lake Avenue kicked off its holiday celebration at 12:00pm on Saturday, December 7th with free holiday fun for the whole family! Presented by the South Lake Business Association, guests enjoyed free holiday festivities, in-store promotions, photos with Santa, live music performances, carolers, holiday crafts for the kids, a scavenger hunt, prizes and more!
Launched in 2009 as Taste of South Lake, this free and family friendly outdoor event has evolved into a district-wide celebration making South Lake Avenue one of San Gabriel Valley’s premier culinary destinations. Enjoy exclusive promotions such as extended happy hours and in-store giveaways, a vendor village, pumpkin and face painting, necklace and bracelet making, photo op with Hello Kitty and more surprises throughout the day! Experience Pasadena’s restaurant row on South Lake Avenue with a fun day of trolleys and make your way back to the music stage for some great tunes and your chance to win raffle prizes!