March 2009
In This Issue

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South Lake Business Association

Pasadena Chamber of Commerce

City of Pasadena

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2008 was a very productive year for the South Lake Avenue Business District and 2009 continues to be as productive. We are also very excited about working in partnership with the City of Pasadena to keep South Lake Avenue looking polished for customers and visitors!  Here a few recent highlights so far:
  • Tree Wells: The Association reported 39 tree wells in need of dirt and the City of Pasadena has completed the necessary repairs.
  • Graffiti: The Association removed approximately 12 cases of graffiti this year to date.
  • News Racks: The Association reported 17 news racks that are not being properly maintained.
  • Sewer Update: The Association reported a sewer smell at various locations in the District and the City of Pasadena has corrected this item.
  • Shopper's Lane Trees: The trees located in the North and South Lots of Shopper's Lane were recently trimmed by the City of Pasadena.
The South Lake Business Association's newsletter is a source of information and news for businesses and property owners within the South Lake Avenue Business District, the City of Pasadena and residential communities.  We are currently accepting submissions for the April 2009 newsletter so if you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please e-mail your submission to slba@southlakeavenue.org by March 20th.


South Lake Business Association
Association Meetings
Wednesday, March 18, 2009 | 8:00am - 10:00am
Corporate Center Pasadena
251 S. Lake Avenue, 2nd Fl Conference Room - View Map
For more information regarding upcoming meetings, please visit www.southlakeavenue.org
* Meeting dates, times and locations are subject to change.  Please visit www.southlakeavenue.org for updates.
In the Spotlight! 
99 S. Lake Avenue | 323.257.4253
The deli on the ground floor of 99 S. Lake Avenue has been serving up pastramis to the lunch crowd since 1972.  But upstairs, the 50-year-old office building is defying tradition with a state-of-the-art air conditioning system that may cut energy use by up to 70 percent.
Built in 1959, the five-story, 40,000-square-foot building had been relying on two 60-ton Carrier compressors that refused to quit, said owner Robert De Pietro, a Civil Engineer, of Frank De Pietro and Sons.  At the urging of PWP Account Manager Robert Thompson and their long-time HVAC service providers ACCO Engineered Systems, De Pietro and his brother Dennis, an Architect, opted to install two environmentally friendly Turbocor compressors.
At 99 S. Lake Avenue, the new compressors are expected to save 173,777 kilowatt hours per year, De Pietro said, with an annual peak reduction of 249 kilowatts.  In addition, the team replaced the main fan motor and evaporative condenser with ones using more efficient variable frequency drives and installed a new economizer system that minimizes the use of the compressors during cooler weather by allowing fresh cool outside air to be used instead.  A new direct digital control system allows the De Pietros to adjust settings via the Internet.  The system also uses the environmentally friendly refrigerant R134a, Thompson said. 
The project cost was partially offset by PWP's Energy Efficiency Partnering (EEP) program, which allowed the De Pietros  "to put in the most efficient system, saving even more energy and reducing the building's carbon footprint," Thompson said.  In addition, the De Pietros had previously rehabbed the building's original sunscreens to improve day-lighting, installed energy-saving window coatings, switched to electronic ballast lighting and coated the roof with light-reflecting white.  "They're really on top of the game," Thompson said.
For more information regarding 99 S. Lake Avenue's air conditioning upgrades, please contact 323.257.4253 or rdp@fdpands.com.

For more energy conservation ideas and details on PWP's commercial rebates, visit www.PWPweb.com.
Smith & Hawken Event!
519 S. Lake Avenue | 626.584.0644
Smith & Hawken is the premier authority in outdoor living, dedicated to providing products distinguished by authenticity, style and above all, fine craftsmanship.  Consistently developing an expanding number of product categories, Smith & Hawken offers a range of outdoor furniture, garden structure, lighting, outdoor entertaining and dÈcor, plants and containers.  For more information please visit: www.smithandhawken.com.
Saturday, March 21, 2009 | 10:00am - 11:00am
Creating Easter Centerpieces with the "Plant Doctor", Dr. Tara Burnett-Doering.  Cost: FREE
Breaking Thru on South Lake!
345 S. Lake Avenue, Suite 201 | 626.396.1700
The latest concept in fitness clubs launched January 23, 2009 in Pasadena on South Lake Avenue.  Breakthru Fitness is a unique hybrid: a workout facility, a Pilates studio, a private training center and Parisi Speed School for kids that also offers cutting-edge group fitness classes including Spinning, Group Power, Yoga and Verticore Fitness systems, a new concept that is being pioneered on South Lake Avenue.
From those people wishing to start exercising for the first time to those who are seasoned gym veterans, there will be something for everyone. Breakthru offers the most up-to-date classes and state-of-the-art amenities while maintaining a service-oriented personal touch where member success is the main focus.
For more information please visit: www.breakthrufitness.com
Congratulations Merle Norman! 
380 S. Lake Avenue | 626.449.4070
The Merle Norman Studio located on South Lake Avenue was recently designated a "Gold Medallion Studio" by the Company.  This designation is awarded to a studio that has achieved the highest degree of excellence in the area of customer service. 
Olga West is the owner of this elegant new studio.  Prior to the opening of the Pasadena studio in September of 2008, Olga owned and operated a studio in Monrovia for close to 12 years.  She takes pride in the reputation and excellence of both the Merle Norman skin care products as well as the color cosmetic line, and delights in providing good customer service and establishing personal connections with her customers.  Her goal is to make people feel comfortable from the first moment they walk into the studio.  Olga believes that customer service and satisfaction translate into customer loyalty and retention, and are the most important factors in operating a successful business.
The studio is located in the Burlington Arcade, 380 S. Lake Avenue and is open from 10:00am - 6:00pm Monday through Friday, and Saturday from 10:00am - 5:00pm.  For more information please call 626.449.4070.
Pasadena City Council Update 
The terms for Pasadena City Council Districts 3, 5, and 7 will expire in May 2009 and these seats are open for election.  The City of Pasadena is divided into seven Council districts, and each Councilmember is elected by the voters residing within a specific geographic Council district area (See Council District Map).  The above three offices are currently held by the following representatives:  District 3 - Chris Holden, District 5 - Victor Gordo, and District 7 - Sid Tyler.  The terms for these Council seats are four years.  There are no term limit provisions for serving on the City Council. 

For more information regarding the elections please visit: http://www.cityofpasadena.net/cityclerk/election_2009/default.asp
Maximize Your Business Value! 
The Art of Small Business Survival Workshops!
How To Maximize Your Business Value In A Tightening Economy Workshop
March 10, 2009 | 8:00am - 10:00am
Location: Rose Bowl Press Box (Gate F) - 1001 Rose Bowl Drive
This hands-on workshop is about what you can do to stay above the crisis.  In this interactive two hours workshops you will: 
  • Learn about the driving forces in the economy that affect your small business.
  • Prepare yourself to handle the current financial credit and capital crisis.
  • Change your mindset and beliefs to attract prosperity in difficult times. 
  • Learn why "Cash is King" in this environment. 
For more information please visit: http://ci.pasadena.ca.us/planninganddevelopment/asbs/asbs.asp
Thank you for reading the South Lake Business Association's March e-newsletter!  Stay tuned for our April news!
Got News?  April 2009 e-Newsletter submissions due by March 20th and accepted on a first come first serve basis.  Subject to availability.
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South Lake Business Association | 251 South Lake Avenue Suite 180 | Pasadena | CA | 91101