WINDSTORM & FIRE EMERGENCY INORMATION

Prenuvo Pasadena, Bricks and Minifigs’ Anniversary, Cinco De Mayo and Mother’s Day Celebrations!

Learn about new businesses and special events on South Lake Avenue in Pasadena such as Brick & Minifigs Anniversary Celebration and Cinco de Mayo and Mother’s Day Celebrations! South Lake Avenue May Newsletter highlights include:

  • South Lake Avenue Restaurant Guide!
  • New Business! Prenuvo offers a whole body scan that captures millions of data points from head-to-ankle, including major organs, brain, and spine. At the heart of their work are thoughtfully designed clinics and cutting-edge optimized MRI hardware and software. Coupled with their AI research and the largest database of whole body imaging in the world, Prenuvo lets you experience the future of proactive health, today. Book Now. For more information, please visit Prenuvo Pasadena or call 626-250-0825.
  • Mamacita Market! On Saturday, May 3rd and Sunday, May 4th from 12:00pm – 5:00pm Pasarroyo Pasadena will be hosting a Mamacita Market. Enjoy local makers and live entertainment. Support small businesses and South Lake businesses during your visit. Free Admission. Family and Pet Friendly. For more information, please visit PASARROYO Pasadena or call 626-792-5161. 
  • Cinco de Mayo! If you’re looking for the best Mexican food in Pasadena, look no further! Join Mercado Pasadena for Cinco de Mayo food and drink specials. Reservations 626-345-5778. For more information, please visit Mercado Pasadena or call 626-345-5778.
  • Mother’s Day Brunch! On Sunday, May 11th from 11:30am – 2:30pm enjoy a three course Mother’s Day Brunch at The Arbour. Seats are limited so reserve your spot today for $78 per person. For more information, please visit The Arbour or call 626-396-4925.

Learn more by visiting the South Lake Avenue May Newsletter where you can sign up to receive monthly newsletters!

Sign up for the South Lake Avenue Newsletter!

South Lake Avenue, Pasadena

May 2025 Newsletter

www.southlakeavenue.org

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MAY PROMOTIONS!

Mother’s Day is just around the corner! Find great gifts at any one of South Lake Avenue’s retailers or enjoy a delicious meal at any of the restaurants on the Avenue. Explore ideas by visiting the South Lake Avenue Business Directory.

VISIT SOUTH LAKE AVENUE

SHOUT OUT TO OUR TRIVIA PARTICIPANTS!

Congratulations to our winner Krystle P. from Burbank who was the first to answer correctly in last month’s newsletter!

Thank you to everyone who participated in last month’s South Lake Trivia Game! We wanted to take a moment and shout out the first participant who answered correctly! The correct answer was Mercado Pasadena. For more information, please visit Mercado Pasadena.

Be the first to answer our monthly trivia question correctly for a chance to win a prize at South Lake Avenue’s year end Holidayfest event!
One (1) entry per person per Trivia Game Question. Participants selected and announced are eligible to enter again after 90 days. Participants responsible for reviewing junk and spam folders for electronic communications. SLBA not responsible for delays in email communication.
Trivia question rotates throughout the newsletter each month. Click “View Entire Message” to make sure newsletter displays properly.

CONGRATULATIONS TO OUR 2025 ANNOUNCED PARTICIPANTS!

Leslie C. from Pasadena (January)

Julie L. from Pasadena (February)

Kevin K. from Pasadena (March)

Krystle P. from Burbank (April)

The South Lake Business Association is

ACCEPTING SUBMISSIONS FOR JUNE

The South Lake Business Association’s monthly newsletter is a source of information and news for business and property owners within the South Lake Avenue Business District, the City of Pasadena, and residential communities. We are currently accepting submissions for the June 2025 newsletter. If you are a South Lake Avenue business or property owner and would like to participate in the newsletter, please email your submission to slba@southlakeavenue.org by May 20th.

South Lake Avenue Quick Links

BITES AND BEVERAGES

Enjoy endless options from South Lake Avenue restaurants!

SELF-CARE IDEAS

Looking to improve your health or pamper yourself? Browse through all the services offered on South Lake by visiting South Lake Health & Beauty.

SALES AND PROMOTIONS

Learn more about sales and promotions on South Lake by visiting Shopping on South Lake.

PASSPORT PARKING

Park, pay, be on your way with Passport Parking! No more digging for coins. Download today! To learn more about parking on South Lake Avenue, please visit South Lake Avenue’s Visitor Resources.

South Lake Avenue Promotions

NEW ON THE BLOCK!

Prenuvo Pasadena | 475 S. Lake Avenue | 626-250-0825

Prenuvo offers a whole body scan that captures millions of data points from head-to-ankle, including major organs, brain, and spine. At the heart of their work are thoughtfully designed clinics and cutting-edge optimized MRI hardware and software. Coupled with their AI research and the largest database of whole body imaging in the world, Prenuvo lets you experience the future of proactive health, today. Book Now.


For more information, please visit
Prenuvo Pasadena or call 626-250-0825.

STAR WARS MAGIC & LEGO THRILLS!

Bricks & Minifigs | 350 S. Lake Avenue #110 | 626-228-2971

Bricks & Minifigs Pasadena Turns One – Enjoy an Out-of-This-World Anniversary Celebration!

Bricks & Minifigs is celebrating their first anniversary in truly epic fashion with a two-day event packed with Star Wars magic and LEGO thrills! On Saturday, May 3rd, they’re honored to welcome Sam Witwer – best known as the voice of Darth Maul, Emperor Palpatine, and Starkiller – for an exclusive fan meet and greet from 10:00am to 3:00pm. Autographs and selfies will be available for purchase, and customers who shop in-store during the event will receive priority line placement. That same day, Bricks & Minifigs will be releasing 100+ new-in-box retired Star Wars sets, a curated selection of rare preowned sets, and an Exclusive Anniversary Minifig for the first 100 purchases. Plus, don’t miss your chance to win big in their Anniversary Raffle!


Then on 
Sunday, May 4th, the celebration continues with 50+ more rare and retired sets, a Spin-the-Wheel prize game, another chance to snag the Anniversary Minifig (limited to the first 50 purchases), and a second Raffle with even more legendary LEGO prizes and some long out of print sets. Whether you’re a Jedi Master or just a fan of great LEGO finds, this is the ultimate weekend to celebrate with Bricks & Minifigs. Mark your calendars – can’t wait to see you there!


For more information, please visit
Bricks & Minifigs or call 626-228-2971.

MAMACITA MARKET!

PASARROYO Pasadena | 225 S. Lake Avenue | 626-792-5161

On Saturday, May 3rd and Sunday, May 4th from 12:00pm – 5:00pm Pasarroyo Pasadena will be hosting a Mamacita Market. Enjoy local makers and live entertainment. Support small businesses and South Lake businesses during your visit. Free Admission. Family and Pet Friendly.


For more information, please visit
PASARROYO Pasadena or call 626-792-5161.

CINCO DE MAYO!

Mercado Pasadena | 140 S. Lake Avenue #101 | 626-345-5778

If you’re looking for the best Mexican food in Pasadena, look no further! Join Mercado Pasadena for Cinco de Mayo food and drink specials. Reservations 626-345-5778.


For more information, please visit
Mercado Pasadena or call 626-345-5778.

MOTHER’S DAY BRUNCH!

The Arbour | 527 S. Lake Avenue | 626-396-4925

On Sunday, May 11th from 11:30am2:30pm enjoy a three course Mother’s Day Brunch at The Arbour. Seats are limited so reserve your spot today for $78 per person. View Mother’s Day Brunch Menu.


For more information, please visit
The Arbour or call 626-396-4925.

30% OFF BUNDLES!

Casper, the Sleep Company | 102 S. Lake Avenue | 626-263-2106

Casper, the Sleep Company offers 30% off mattress and pillow bundles! The better you sleep, the better you feel. Grab your perfect fit today! View Sale Items.


For more information, please visit
Casper, the Sleep Company or call 626-263-2106.

TACO TUESDAY!

Chronic Tacos | 345 S. Lake Avenue #101 | 626-298-6432

Get $1.00 off tacos at Chronic Tacos during their Taco Tuesday


For more information, please visit
Chronic Tacos or call 626-298-6432.

GREEN CHILE CHICKEN PANINI!

Corner Bakery | 345 S. Lake Avenue #107 | 626-578-1281

For a limited time Corner Bakery offers their Green Chile Chicken Panini. Order Now.


For more information, please visit
Corner Bakery or call 626-578-1281.

South Lake Trivia!
Which events are occurring on South Lake in May?
Mamacita Market – May 3 & May 4
Bricks & Minifigs Anniversary – May 3 & May 4
Mercado Pasadena Cinco de Mayo Celebration
All of the above

Be the first to answer correctly to get a shout out in our next newsletter and be automatically entered into a year end raffle during our Holidayfest Event!

UP TO 60% OFF!

Cycle Gear | 414 S. Lake Avenue | 626-553-9761

Enjoy nonstop deals during Cycle Gear’s Spring Sale. Shop Now. Click to learn more about their Bike Nights!


For more information, please visit
Cycle Gear or call 626-553-9761.

FREE BLEACHING TRAYS!

Dentists of Pasadena | 240 S. Lake Avenue | 626-765-3527

Book a treatment with Dentists of Pasadena on Lake valued at $350 or more by April 30th and receive FREE Bleaching Trays! Don’t miss out on this limited- time offer! Perfect for

brightening your smile! Scan the QR code to Book Now.


For more information, please visit
Dentists of Pasadena on Lake or call 626-765-3527.

EXHIBITION THROUGH MAY 17!

Jack Rutberg Fine Arts | 600 S. Lake Avenue #102 | 323-938-5222

Jack Rutberg Fine Arts’ current exhibition features George Nama: Sixty Years of Selected Works. Gouaches, Collages, Etchings and Sculpture. Click to learn more about Current, Past and Upcoming Exhibitions.


For more information, please visit 
Jack Rutberg Fine Arts or call 323-938-5222.

COUNTDOWN TO SUMMER SALE!

LaserAway | 415 S. Lake Avenue | 626-657-0550

LaserAway’s Countdown to Summer Sale starts April 29th and ends June 2nd. Summer’s calling – are you ready? Prep for your best season yet with deals on laser, facials, and more. Enjoy 70% off laser hair removal and more!


For more information, please visit 
LaserAway or call 626-657-0550.

Logix Federal Credit Union

LOWER AUTO RATES!

Logix Federal Credit Union | 180 S. Lake Avenue | 800-328-5328

Logix Federal Credit Union offers auto rates as low as 4.74%. See Rates.


For more information, please visit
Logix Federal Credit Union or call 800-328-5328.

AUTHENTIC PERUVIAN FOOD!

Loli Farms | 885 E. California Blvd. | 626-696-6689

Loli Farms offers delicious Peruvian Food such as Pollo a la Brasa and tasty Sanguches like their Sanguche de Lomo, Sanguche de Chancho and Barranco. Savor sides such as Platano Frito, Yucca Frita, Canary Beans, Garlic Fries and more. Enjoy dining, takeout, tasty sides, family style menu options, and more.


For more information, please visit
Loli Farms or call 626-696-6689.

DISASTER RELIEF VOUCHER

Macy’s Pasadena | 401 S. Lake Avenue | 626-792-0211

Macy’s offers a Disaster Relief Voucher you can present at your local Macy’s to receive a disaster relief discount now through June 9, 2025. View Printable Voucher.

When ordering online, be sure to select Macy’s Pasadena as your fulfillment center and can easily pick up your items in person!


For more information, please visit
Macy’s Pasadena or call 626-792-0211.

YOU’RE INVIVITED TO BRUNCH!

Magnolia House | 492 S. Lake Avenue | 626-584-1126

Stop by Magnolia House on Saturdays and Sundays from 9:00am to 2:30pm for bloody marys, mimosas, and specialty brunch cocktails along with delicious breakfast items. View Brunch Menu and Make Your Reservation Now!


For more information, please visit
Magnolia House or call 626-584-1126.

MOTHER’S DAY BUNDTS!

Nothing Bundt Cakes | 548 S. Lake Avenue | 626-792-8200

Add a touch of sweetness to Mother’s Day with Decorated Bundt Cakes, Bundtinis® and Bundtlet Towers! They’re the perfect companion for a relaxing afternoon tea or a heartwarming family get-together! Shop Now.


For more information, please visit
Nothing Bundt Cakes or call 626-792-8200.

THE HERITAGE CAMP COLLECTION!

Orvis Sporting Traditions | 345 S. Lake Avenue | 626-356-8000

The timeless quality of the Heritage Camp Collection available at Orvis is inspired by 169 years of making memories that never fade. Shop Men’s and Women’s Clothing.


For more information, please visit
Orvis or call 626-356-8000.

PRESIDENTIAL SUITE!

Pasadena Hotel & Pool | 928 E. Colorado Blvd. | 626-884-4150

Do you have a special occasion or major event coming up? Book Pasadena Hotel & Pool’s expansive Presidential Suite (complete with a 1,000-square-foot terrace) and enjoy dedicated living, dinging and sleeping areas.


For more information, please visit
Pasadena Hotel & Pool or call 626-884-4150.

MAKE MOM’S DAY!

Paul Mitchell The School | 825 E. Green Street | 626-284-2863

Treat mom to a cut, basic color and style anytime in May and get special pricing at $50 Phase 1 and $60 Phase 2. View May Promotions.


For more information, please visit
Paul Mitchell The School Pasadena or call 626-284-2863.

20 FUN CAT FACTS!

Pet Food Express | 320 S. Lake Avenue | 626-578-1111

From understanding why cats meow at humans to how they can squeeze themselves into the oddest places, get to know your feline better with some fun cat facts from Pet Food Express. View Fun Facts.


For more information, please visit
Pet Food Express or call 626-578-1111.

SECOND RIDE FREE!

SoulCycle | 140 S. Lake Avenue | 626-408-3000

Book one ride and get your second ride free at SoulCycle. Get Started.


For more information, please visit
 SoulCycle or call 626-408-3000.

WHOOPIE PIES!

Susie Cakes | 264 S. Lake Avenue | 626-657-2253

Susie’s exclusive Whoopie Pies have returned – only for a limited time. Grab one (or two!) while you can! Shop Now.


For more information, please visit
Susie Cakes or call 626-657-2253.

LUXURY IN THE WILD!

TravelStore | 140 S. Lake Avenue #280 | 626-795-0291

For the ultimate off-the-grid adventure, Tavan Bogd National Park in Mongolia offers a once-in-a-lifetime escape into the wild. Spend your days horseback riding with Kazakh eagle hunters, hiking to the stunning Potanin Glacier, or witnessing the Golden Eagle Festival, where nomadic traditions come to life in an awe-inspiring spectacle. At night, enjoy a private Mongolian feast under the unpolluted night sky, ablaze with stars, before retreating to your luxury yurt. If you are looking for a new adventure, or just a quick getaway, a TravelStore advisor is ready to help you with every step to plan your perfect vacation.


For more information, please visit
TravelStore or call 626-795-0291.

SPRING COOKWARE EVENT!

Williams-Sonoma | 142 S. Lake Avenue | 626-795-5045

For a limited time, Williams-Sonoma offers 20% off nonstick cookware favorites. Shop Now.


For more information, please visit
Williams-Sonoma or call 626-795-5045.

Got Catering?

DELIVERED TO YOUR DOOR!

Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.

City of Pasadena Quick Links

WILDFIRE RESOURCES

View helpful information and resources corresponding to the recent wildfires by visiting the following links:

CITY NEWS AND RESOURCES

Stay in the know regarding important City of Pasadena updates by visiting the following links:

CITIZEN SERVICE CENTER

The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.

CONNECT TO PASADENA PD

Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241. Connect to PPD online at Report A Crime.

Association Meetings

BOARD MEETING

Wednesday, May 21, 2025 I 8:00am

Meeting Details

Property owners and business owners located within the South Lake Business District are encouraged to attend association meetings. South Lake Avenue property owners and business owners interested in volunteering and serving on the Board of Directors should email slba@southlakeavenue.org. Click here to view SLBA meeting schedules or to learn more about the South Lake Business Association.

*Meeting dates, times and locations are subject to change. For more information regarding South Lake Avenue, please visit www.southlakeavenue.org.

Featured Spaces

Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:

201 – 283 S. Lake Avenue

View Details and Map


Click to view a list of featured spaces at
South Lake Leasing Opportunities.

GET STARTED!

Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.


For more information, please visit
www.southlakeavenue.org.

WHAT’S NEW ON SOUTH LAKE?

Now it’s easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue’s new website at www.southlakeavenue.org.

Got News?

Got News? June 2025 e-Newsletter submissions due by May 20th and accepted on a first come first served basis. Subject to availability and editing.

Missed News?

If you missed one of our newsletters you can view them at Previous Newsletters

Helpful Links

South Lake Business Association

Pasadena Chamber of Commerce

City Of Pasadena

Stay Connected!
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South Lake Trivia!

Looking for our Trivia Game Question? It’s still here and will rotate within the newsletter every month. Enjoy!