Halloween Promos, Holidayfest and New Businesses on South Lake Avenue!

Saturday, December 6th from 12:00pm – 6:00pm!

What: Holidayfest! Shop, Dine and Win on South Lake!

When: Saturday, December 6, 2025

Where: South Lake Avenue, Pasadena

Details Available Soon: www.southlakeavenue.org

This free and family friendly event has evolved into a district-wide celebration making South Lake Avenue one of San Gabriel Valley’s premier shopping and dining destinations. Guests can enjoy live music, in-store promotions, family friendly activities and more! Interested in playing a sponsorship role? Email us!

Enjoy endless options from South Lake Avenue restaurants!

• South Lake Food & Dining Guide
• Brunch Guide
• Happy Hour Guide
• Outdoor Dining Guide

Looking to improve your health or pamper yourself? Browse through all the services offered on South Lake by visiting South Lake Health & Beauty.

Learn more about sales and promotions on South Lake by visiting Shopping on South Lake.

Park, pay, be on your way with Passport Parking! No more digging for coins. Download today! To learn more about parking on South Lake Avenue, please visit South Lake Avenue’s Visitor Resources.

Join The Mark Men’s Health Pasadena Grand Opening on Saturday, October 11th! The Mark Men’s Health is the best of both world’s as they offer health services for men and women. They focus on health and redefine the way men and women age with Personalized Testosterone Replacement Therapy, Weight Loss Solutions and Health Optimizations.

For more information, please visit The Mark Men’s Health or call 626-314-3090.

Paul Mitchell The School Pasadena hosts an open house on Tuesday, October 7th from 6:00pm – 8:00pm. Discover Your Future in Cosmetology, Barbering, or Skincare! 

For more information, please visit Paul Mitchell The School Pasadena or call 626-284-2863.

Ten Thousand Villages offers 20% off all ornaments from October 11th – October 13th. They are open 10:00am – 6:00pm every day.

For more information, please visit Ten Thousand Villages or call 626-229-9892.

On Sunday, October 12th, the Pasadena Commons hosts The Makers Hive Market, where local makers and community come together.

For more information, please visit Pasadena Commons or call 626-584-9306.

Try the New Oktoberfest Egg Sandwich and Pretzel Bagel Double Dipper with Beer Cheese Shmear and mustard to dip. Order Now.

For more information, please visit Einstein Bros Bagels or call 626-449-6415.

Make it a hit! Take 10 or 20 classes, or set your own Red Room Record. Push play on your next breakthrough and earn rewards. Sign Up Now.

For more information, please visit Barry’s or call 626-314-1877.

From parenting classes to parent-and-me events, Brella brings together the resources, experiences and experts families need. View Classes and Events.

For more information, please visit Brella Pasadena or call 424-319-7600.

Save up to 25% off mattresses during Casper’s Friends and Family Sale. Plus, up to 30% off everything else. Friends don’t let friends pay full price. Shop Sale.

For more information, please visit Casper, the Sleep Company or call 626-263-2106.

Chronic Tacos offers crispy french fries topped with your choice of protein, cold table toppings, sauces, and salsas. View Menu.

For more information, please visit Chronic Tacos or call 626-298-6432.

Corner Bakery offers delicious holiday and seasonal menu items available for a limited time this holiday season. Order Now.

For more information, please visit Corner Bakery or call 626-578-1281.

Enjoy Fall Arrivals at Cycle Gear. Shop Now. Click to learn more about their Bike Nights!

For more information, please visit Cycle Gear or call 626-553-9761.

Deda now offers Brunch every Saturday and Sunday. Experience authentic Georgian Cuisine at Deda Restaurant and enjoy the warmth of Georgian hospitality, traditional recipes, natural ingredients, and soulful cooking. View Menu.

For more information, please visit Deda Restaurant or call 626-995-3332.

Founded in 1979, Jack Rutberg Fine Arts has presented major exhibitions of important modern and contemporary European, American, and Latin American artists. Since its inaugural exhibition featuring the works of Arshile Gorky and Hans Burkhardt, the gallery has continued to present museum-quality exhibitions placing contemporary paintings, drawings, prints and sculpture in historical context. Click to learn more about Current, Past and Upcoming Exhibitions.

For more information, please visit Jack Rutberg Fine Arts or call 323-938-5222.

Kreation Organic offers kleanses, sugar flushes and a 28 day transformation program. Shop Now.

For more information, please visit Kreation Organic or call 626-314-3407.

From corporate meetings and filming locations to weddings, family reunions, birthdays, and holiday celebrations, Gaucho Grill Argentine Steakhouse provides the perfect setting for every occasion. Whatever you’re planning, they’ll make it extraordinary. Inquire Now.

For more information, please visit Gaucho Grill or call 626-657-8700.

Scary-good deals are here. Save on laser, Botox and more during LaserAway’s annual Boo-Tox Sale! Their sale starts October 7 and ends November 3.

For more information, please visit LaserAway or call 626-657-0550.

Score more with your savings at Logix Federal Credit Union! Enjoy guaranteed returns and peace of mind while your funds grow. View Details.

For more information, please visit Logix Federal Credit Union or call 800-328-5328.

Macy’s Disaster Relief Voucher can now be used until the end of 2026. Present the voucher at Macy’s Pasadena on South Lake Avenue to receive a disaster relief discount. Vouchers are also available at Macy’s registers. View Printable Voucher.

When ordering online, be sure to select Macy’s Pasadena as your fulfillment center where you can easily pick up your items in person!

For more information, please visit Macy’s Pasadena or call 626-792-0211.

Slow down, sip, savor, and enjoy the Italian-inspired vibes at Marina Pasadena. Good food, good wine, and moments that feel like la dolce vita right here in the heart of Pasadena. View Menu.

For more information, please visit Marina Pasadena or call 626-714-7228.

Book a party, celebration or holiday get together at Mercado Pasadena. Make a reservation by calling 626-345-5778.

For more information, please visit Mercado Pasadena or call 626-345-5778.

Mikko Hair Creation recently located to 915 E. California so be sure to stop by and check out all they have to offer. Services include hair cuts and hair styling. Unique Japanese items are also available in-store.

For more information, please visit Mikko Hair Creation or call 626-590-2860.

Explore Orvis travel must-haves ready for weather, wear, and countless adventures. Shop Men’s Travel and Women’s Travel. Be sure to check out their Sale Items.

For more information, please visit Orvis or call 626-356-8000.

Nothing Bundt Cakes offers sweet and spooky bundts and bundtinis for your Halloween celebrations. Shop Now.

For more information, please visit Nothing Bundt Cakes or call 626-792-8200.

Oui Berry Pastries and Cafe offers delicious pastries such a Eclairs, Tiramisu, Tarts, Cheesecakes to name a few. You can also enjoy tasty viennoiseries, sandwiches, croissants, danish, baguettes and more. Oui Berry offers a variety of coffee and tea options as well. View Menu.

For more information, please visit Oui Berry or call 626-356-1300.

‍Pasadena Hotel & Pool provides special offers to make your stay extra special. View Offers.

For more information, please visit Pasadena Hotel & Pool or call 626-884-4150.

Get ready for the holidays with special offers provided by Salon Yuriy. View Special Offers. Services offered include hair color, cut and style, extensions, special treatments and more. Book Now.

For more information, please visit Salon Yuriy or call 626-577-2002.

Spirit Halloween’s seasonal store is back on South Lake Avenue where you can shop for halloween costumes, decorations, props, animatronics and more!

For more information, please visit Spirit Halloween or call 855-704-2669.

Prepare your pets for cooler weather with plenty of options offered by Pet Food Express. Shop Now.

For more information, please visit Pet Food Express or call 626-578-1111.

SoulCycle is a 45-minute, high-intensity, indoor cycling, cardio workout. Check out their new rider promotions! Get Started.

For more information, please visit SoulCycle or call 626-408-3000.

Salutations Home is an luxurious gift shop filled with fanciful home accessories, fine linens for the table and bed, elegant gifts, jewelry, custom stationery, and a charming baby boutique. Be sure to check out their Fall and Halloween Decor. Shop Now.

For more information, please visit Salutations Home or call 626-577-7460.

Susie Cakes offers a variety of Halloween themes cakes, cupcakes and cookies. Shop Now.

For more information, please visit Susie Cakes or call 626-657-2253.

Reserve The Arbour’s private dining room for your next celebration and let them take care of the details. Make Reservations.

For more information, please visit The Arbour or call 626-396-4925.

The Chancery Rosewood is rewriting the story of luxury in London. Set in the historic heart of Mayfair’s Grosvenor Square, this iconic former diplomatic landmark has been reimagined into a flagship destination where heritage meets modern elegance⁠.⁠ If you are looking for a new adventure, or just a quick getaway, a TravelStore advisor is ready to help you with every step to plan your perfect vacation. 

For more information, please visit TravelStore or call 626-795-0291.

Soup season is here. Veggie Grill’s house-made Three Bean Chili is slow simmered with warm spices, organic tomatoes, hearty organic beans and plenty of fall comfort in every spoonful. Veggie Grill by Next Level offers bowls, burgers, salads, sandwiches, wraps, desserts, outdoor seating, online ordering, catering and gift cards. View Online Menu.

For more information, please visit Veggie Grill by Next Level or call 626-535-9561.

Celebrate fall’s favorite gourd with eye-catching cookware, festive tableware, premium baking mixes and iconic autumn aromas Williams-Sonoma. Shop Now. 

For more information, please visit Williams-Sonoma or call 626-795-5045.

Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.

The City of Los Angeles Department of Public Works: Bureau of Contract Administration will be hosting a Small Business Academy Intensive course to help prepare businesses to participate in the procurement process for the 2028 Olympic and Paralympic Games and other upcoming opportunities. Apply Here.

The Los Angeles World Cup 2026 Host Committee is actively collaborating with FIFA’s Local Supplier Program team to identify, vet, and select LA-based companies that meet the needs of the tournament. View details at FIFA World Cup Supplier Interest Form.

Stay in the know regarding important City of Pasadena updates by visiting the following links:

• City of Pasadena News Releases
• City of Pasadena Programs and Incentives
• City of Pasadena Economic Development

The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.

Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241. Connect to PPD online at Report A Crime.

Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:

535 S. Lake Avenue

View Details and Map

Click to view a list of featured spaces at South Lake Leasing Opportunities.

Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.

For more information, please visit www.southlakeavenue.org.

Now it’s easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue’s new website at www.southlakeavenue.org.