Pasadena’s Holidayfest, Holiday Sales and Promos!

Saturday, December 6th from 12:00pm – 6:00pm!

What: Holidayfest! Shop, Dine and Win on South Lake!

When: Saturday, December 6, 2025

Where: South Lake Avenue, Pasadena

Details: Holidayfest 2025

This free and family friendly event has evolved into a district-wide celebration making South Lake Avenue one of San Gabriel Valley’s premier shopping and dining destinations. Guests can enjoy live music, in-store promotions, family friendly activities and more! Interested in playing a sponsorship role? Email us!

Enjoy endless options from South Lake Avenue restaurants!

• South Lake Food & Dining Guide
• Brunch Guide
• Happy Hour Guide
• Outdoor Dining Guide

Looking to improve your health or pamper yourself? Browse through all the services offered on South Lake by visiting South Lake Health & Beauty.

Learn more about sales and promotions on South Lake by visiting Shopping on South Lake.

Park, pay, be on your way with Passport Parking! No more digging for coins. Download today! To learn more about parking on South Lake Avenue, please visit South Lake Avenue’s Visitor Resources.

The See’s Candies chocolate shop in Pasadena is a Seasonal Volume Savings shop only open for the holiday season! They sell American-made delicious candies and chocolates. The best chocolate and candy in Pasadena can be found at See’s Candies where you always get a free sample and friendly customer service.

For more information, please visit See’s Candies (Seasonal Store) or call 626-785-8142.

Logix Federal Credit Union hosts a business mixer on Thursday, November 6th from 5:30pm – 7:30pm! Network and meet the new management team! View Printable Flyer. 

For more information, please visit Logix Federal Credit Union or call 800-328-5328.

Save the Date! The Ten Thousand Villages Annual Sale is on November 8th and 9th where you can save 25% off on all items throughout their store. They are open 10:00am – 6:00pm every day.

For more information, please visit Ten Thousand Villages or call 626-229-9892.

Memberships and class packages are at the lowest rates of the year during Barry’s Holiday Sale. Contact Barry’s between December 1st – December 7th to learn more.

For more information, please visit Barry’s or call 626-314-1877.

Brella loves turning holidays into opportunities for hands-on learning. View Classes and Events.

For more information, please visit Brella Pasadena or call 424-319-7600.

Leaves are falling, and so are the prices on sleep favorites at Casper. Ready to get cozy? Shop Sale.

For more information, please visit Casper, the Sleep Company or call 626-263-2106.

Corner Bakery offers delicious holiday and seasonal menu items available for a limited time this holiday season. Order Now.

For more information, please visit Corner Bakery or call 626-578-1281.

Save up to 60% off at Cycle Gear during this season’s Black Friday Sale! Shop Gifts and Deals. Click to learn more about their Bike Nights!

For more information, please visit Cycle Gear or call 626-553-9761.

Experience Authentic Georgian cuisine in the heart of Pasadena where you can savor delicious bites and beverages such as the Nalekiani Martini. A Georgian twist on the espresso martini, blending rich organic “Mondo” coffee with vodka for a smooth, bold finish. View Menu.

For more information, please visit Deda Restaurant or call 626-995-3332.

Jack Rutberg Fine Arts will be open with extended hours from 10:00am – 6:00pm on Saturday, December 6, 2025 to provide Holidayfest participants with additional opportunities to see their significant exhibition “Sculptors: From Degas to Ruscha,” with more than fifty works on view through December 24. Jack Rutberg Fine Arts looks forward to kicking off the holiday shopping season with fellow South Lake businesses on the 6^th! Click to learn more about Current, Past and Upcoming Exhibitions.

For more information, please visit Jack Rutberg Fine Arts or call 323-938-5222.

For a limited time try Kreation Organic’s Dodgers inspired smoothie crafted for the city of champions. Shop Now.

For more information, please visit Kreation Organic or call 626-314-3407.

Let Gaucho Grill Argentine Steakhouse cater your next event. From a small gathering to any big party you can imagine. Gaucho Grill can deliver the best experience for you and your event. Submit a Catering Inquiry.

For more information, please visit Gaucho Grill or call 626-657-8700.

Save on facials, laser, and more during LaserAway’s Holiday Sale! Their sale starts December 9 and ends January 5.

For more information, please visit LaserAway or call 626-657-0550.

Finance your new, used, electric, or recreational vehicle with Logix with up to 125% financing. View Loan Rates.

For more information, please visit Logix Federal Credit Union or call 800-328-5328.

Macy’s Disaster Relief Voucher can now be used until the end of 2026. Present the voucher at Macy’s Pasadena on South Lake Avenue to receive a disaster relief discount. Vouchers are also available at Macy’s registers. View Printable Voucher.

When ordering online, be sure to select Macy’s Pasadena as your fulfillment center where you can easily pick up your items in person!

For more information, please visit Macy’s Pasadena or call 626-792-0211.

Savor and enjoy Italian-inspired vibes at Marina Pasadena. Happy Hour bites include Prosciutto San Daniele, Fried Calamari and Artichoke, Margherita Pizza and more. Enjoy plenty of tasty cocktails, beer and wine options. View Happy Hour Menu.

For more information, please visit Marina Pasadena or call 626-714-7228.

The holiday season is right around the corner and now is the perfect time to plan your next special event. Whether it’s a work gathering, a celebratory meal with family, or a fun night out with friends, let Mercado Pasadena help you host an event to remember. Make a reservation by calling 626-345-5778.

For more information, please visit Mercado Pasadena or call 626-345-5778.

Orvis offers apparel and dog gear to get you and your pets ready for weather and countless adventures. Shop Men’s and Women’s. Shop Dog Gear. View Sale Items.

For more information, please visit Orvis or call 626-356-8000.

Make every holiday extra special with indulgent cakes, festive cake decorations and other party supplies. Shop Now.

For more information, please visit Nothing Bundt Cakes or call 626-792-8200.

‍Pasadena Hotel & Pool is located directly on the Rose Parade route and their spacious Presidential Suite features unobstructed views of Colorado Boulevard, perfect for watching the yearly spectacle of floats and bands! The 1,100-square-foot suite, which can accommodate up to 49 people, includes two terraces and floor-to-ceiling windows. It’s a one-of-a-kind venue for bridal preparations, board meetings, brainstorming sessions and, of course, parade viewing parties! View Details.

For more information, please visit Pasadena Hotel & Pool or call 626-884-4150.

Need a holiday hairstyle for the upcoming festivities? Salon Yuriy’s services include hair color, cut and style, extensions, special treatments and more. Book Now.

For more information, please visit Salon Yuriy or call 626-577-2002.

Get your pet ready for winter festivities with Pet Food Express. Shop Now.

For more information, please visit Pet Food Express or call 626-578-1111.

Book a bike at SoulCycle and experience their 45-minute, high-intensity, indoor cycling, cardio workout. Check out their new rider promotions! Get Started.

For more information, please visit SoulCycle or call 626-408-3000.

Salutations Home is a luxurious gift shop filled with fanciful home accessories, fine linens for the table and bed, elegant gifts, jewelry, custom stationery, and a charming baby boutique. Be sure to check out their Holiday Decor. Shop Now.

For more information, please visit Salutations Home or call 626-577-7460.

New month, new menu at Susie Cakes! Plan ahead for Thanksgiving and cross “dessert” off your list early. Shop Now.

For more information, please visit Susie Cakes or call 626-657-2253.

Celebrate Thanksgiving at The Arbour! Enjoy a special holiday menu filled with seasonal favorites. Call 626-396-4925 to make your reservations today! Make Reservations.

For more information, please visit The Arbour or call 626-396-4925.

Don’t let low T turn you into a zombie this year. Get your levels checked at The Mark Men’s Health.

For more information, please visit The Mark Men’s Health or call 626-314-3090.

Have you ever watched the sunset from an igloo… on a boat? This one-of-a-kind experience is straight off your bucket list and TravelStore is here to make it happen⁠⁠.⁠ If you are looking for a new adventure, or just a quick getaway, a TravelStore advisor is ready to help you with every step to plan your perfect vacation. 

For more information, please visit TravelStore or call 626-795-0291.

Veggie Grill by Next Level offers organic superfood smoothies. All smoothies, except the Hydration Hero, contain a custom blend of plant-based proteins – pea, sunflower, and pumpkin. View Online Menu.

For more information, please visit Veggie Grill by Next Level or call 626-535-9561.

At Williams-Sonoma you’ll find pantry staples, recipes, tips and inspiration for an unforgettable Thanksgiving at home. Shop Now. 

For more information, please visit Williams-Sonoma or call 626-795-5045.

Get your South Lake Avenue favorites delivered to your door. To view catering options available on South Lake, please visit Catering on South Lake.

The Commercial Façade Improvement Program assists Pasadena businesses in enhancing their storefronts through exterior upgrades and renovations. The program focuses on supporting businesses located in disadvantaged and low-to moderate-income areas, helping to improve curb appeal, attract customers, and stimulate local economic growth.

The program is a competitive grant opportunity with limited funds available. Eligible businesses may receive up to $20,000 in financial assistance. Applicants must submit documentation verifying business eligibility, location, and proposed improvement plans to qualify for funding. Apply Here.

Stay in the know regarding important City of Pasadena updates by visiting the following links:

• City of Pasadena News Releases
• City of Pasadena Programs and Incentives
• City of Pasadena Economic Development

The Citizen Service Center (CSC) is a centralized service to help Pasadena residents connect with their City.

For more information, please visit Pasadena Citizen Service Center or call 626-744-7311.

Learn more about crime in Pasadena neighborhoods through Nixle and Crimemapping. Please visit www.nixle.com or www.crimemapping.com for more information.

A reminder to dial 9-1-1 for emergencies. For non-emergencies, please contact Pasadena Police at 626-744-4241. Connect to PPD online at Report A Crime.

Interested in opening your business in the South Lake Avenue Business District? The South Lake Business Association can help!

Location of Featured Space:

396 S. Lake Avenue

View Details and Map

Click to view a list of featured spaces at South Lake Leasing Opportunities.

Whether you are looking to acquire property, open a business or move to South Lake, the South Lake Business Association is here to help you learn about South Lake Avenue’s unique attributes. Start by visiting Getting Started on South Lake.

For more information, please visit www.southlakeavenue.org.

Now it’s easier than ever to connect with businesses and learn about new ones by visiting South Lake Avenue’s new website at www.southlakeavenue.org.